The competition authority on Thursday ended an old dispute between Facebook and Criteo. For more than three years, the French leader in targeted advertising has suspected the American company of having unjustly excluded him from one of its advertising programs, “Facebook Marketing Partners”. After investigating the case, the board of the agency estimated that Meta, the group to which Facebook belongs, had made sufficient pledges to end the case and bury all cases.
The American giant therefore avoids a heavy sanction. After consulting most of the digital advertising providers, the French antitrust authority decided that the market test carried out with several advertising providers, including Criteo, met the concerns of the key players concerned. After launching a market test last year, Facebook pledged to be more transparent about the affiliate program’s affiliate rules and to maintain “objectivity, transparency, predictability and stability” of its access terms.