Poster and national press campaign – My Ami Buggy – CITROËN – Agence BUZZMAN

This is the story of a Citroën that was already out of stock even before its release date and that a great fortune like Elon Musk couldn’t even afford. Do you have it?

A Buzzman campaign visible on billboards from 21 June and in the national press from 23 June.

Remember the mobility object that looks like a toaster? Citroën has decided to release a very limited edition My Ami Buggy, a more design and crazy version than its little sisters in the Ami range already known to the general public.

For the launch of this exceptional novelty, on 21 June from 12 noon 50 models were sold in less than 18 minutes and buyers will have the privilege of personalizing the front plate of their My Ami Buggy and having an exclusive numbered plate on the dashboard. . And if you were wondering if it is still possible to offer it to you, know that My Ami Buggy is already sold out and that not even a billionaire will be able to have it.

To give them the bad news, Citroën wanted to challenge Elon Musk, the future first billionaire in history, by addressing him directly through a campaign of well-heard slogans. “Sorry Elon, the only way to get one is to redeem us.”

The campaign is visible on DOOH in Paris and Cannes from 21 June and in the French national press from 23 June.



Since 1919, Citroën has been creating cars, technologies and mobility solutions to respond to changes in society. A sign of audacity and innovation, Citroën places serenity and well-being at the center of its customer experience and offers a wide range of models, from the singular Ami, an electric mobility object designed for the city, to sedans, SUVs and utility vehicles, the majority part available in electric or plug-in hybrid version. A pioneer brand in services and in the attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 sales and service points around the world.


Named “Best Small International Agency of the Year” in 2011 by Ad Age, “Agency of the Year” at Effie France in 2016 and 2021, “Most Creative Agency” in 2016, “New Creative Agency Model” (elected by advertisers ) in 2017, “Advertising Agency of the Decade” in 2020 at the Grand Prix of Agencies of the Year and “Most Creative French Agency” in 2019 according to the BVA Limelight study, Buzzman is an advertising agency specializing in the creation of innovative concepts that exceed boundaries of traditional advertising.

The agency, which has received numerous awards from the largest international (D&AD, Cannes Lions, Eurobest, EFFIE, Clio Awards, etc.) and national festivals, is recognized as one of the most creative in Europe. Provides year-round support to customers such as BURGER KING in France, Belgium and Switzerland, Uber Eats, Back Market, IKEA, Boursorama Banque, Direct Assurance, PMU, Don’t Call Me Jennyfer, Cdiscount, Starwax, Citroën, Free, Camaieu , Pernod Ricard Group, B&B Hotels, Eden Gen, La Vie, Murfy, Scalapay …

In 2016 Buzzman created Productman, a brand experience studio (brand design, new products and services) for innovative, communicative and business-generating products and services.


Citroën Marketing and Communications Director Laurent Bari
Citroën Advertising and Digital Director Bruno Gisquet
Responsible for the contents of the Citroën brand Sylvain Peraldi
Social media director Camilla Battaglia
Social media manager Alexandre Echaudemaison


President and Creative Director Georges Mohammed-Cherif
Vice president Thomas Granger
General manager Julien Levilain
Designer editor Patrizia Lucet
Artistic director Philip Boucheron
Assistant Artistic Director Enora Leravallec
Vice General Manager Flourishing Kervot
Head of advertising Benjamin Nollet
Social media director Julien Scaglione
Social media managers Nadege Jourdan
Director of Communications / PR Amelia July
Head of communication / PR Paul Renaudineau
Communication / PR assistants Tifanny Boutih and Margaux Zaniol
Production Charlotte Chadeau

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