Rabat Business School, a very open and digital friendly school

Much appreciated by both domestic and foreign students, the Rabat Business School stands out for the quality and diversity of its faculty, worthy of the best business schools in the world, but not only! The higher education institution has other strings to its bow.

With a strike force of 2,000 students in initial training and nearly 200 participants in continuing education, the Business School of the International University of Rabat (UIR) has become, in just a few years, the most important in Morocco, in terms of enrollments.

This growing attractiveness is due, in particular, to the quality of its training offer, which ranges from the three-year IPM (International Program in Management) degree to its 8 Master’s programs, passing through its doctoral course and the Executive MBA. The specificity of these courses is based on a faculty of 54 permanent lecturers-researchers, of which 61% are international and 97% have a doctorate or a research doctorate.

“The quality and diversity of this permanent faculty shines through in our programs and puts us on par with the best business schools in the world. Since 2020 we are also accredited by the AACSB, an international accreditation that we share with less than 5% of the world’s business schools. Our professors have published 115 articles in peer-reviewed journals, which places us second in Africa, “says Olivier Aptel, general director of the Rabat Business School.

To distinguish itself from the competition, the Business School, at the forefront of scientific research, focuses on internationalization which “is not an option, but a necessity”, he explains. To be able to understand the complexity of organizations and companies, a young management graduate must have been immersed in an international environment throughout his career.

The Dean of the College of Management is convinced of this, explaining that companies are very attentive to the internationality of schools, which should allow students to deal with diversified business management practices. «And then they are the ones who ask us, because they want to recruit managers, obviously experts in marketing techniques, finance or human resources, but above all capable of applying them in any cultural context. . This intercultural agility can be learned and experienced “, explains Olivier Aptel.

It should be noted that at the Rabat Business School, the international is experienced first of all on campus, in particular thanks to permanent professors from almost 20 different countries. “It is unique in Africa and very rare in the rest of the world. We have teachers from Germany, India, Brazil, China, France… who give RBS’s daily life a very special character.

The consequence of this diversity is that English is the primary language of the School. In fact, a student can, if he so wishes, take the entire course in English for both the bachelor’s and the master’s ”, said Olivier Aptel. In addition to this diversity of teachers, the institute is very popular with international students. Almost 10% of its students are foreigners and the Business School has set itself the goal of exceeding 20%, as part of its 2021-2026 strategic plan.

This mix of nationalities and cultures allows Moroccan students to forge bonds with young people from all over the world. As for the acquisition of international skills, it is also experienced through “international mobility which is not an option but a degree requirement for students of the IPM Bachelor and the Grande Ecole Program”, insists Aptel, recalling that students must complete at least one semester of study abroad or a full year for those wishing to obtain a double degree.

To this end, the latter rely on a network of 140 business school partners around the world. For masters students, this option will become mandatory within two years. And that’s not all. Resolutely committed to preparing its 2,000 students for living in a changing environment and for professions that do not yet exist today, the Business School has introduced courses in its programs that integrate the sovereign technical skills of management sciences (marketing, finance, logistics, human resources , strategy, etc. through much more transversal skills.

“For example, we felt that a future“ manager ”must know the basics of coding in order to be able to talk to coding specialists tomorrow. We have therefore introduced introductory coding courses for managers. Another example: To understand an increasingly open economy, a Business School graduate must understand the major international geopolitical issues. We have thus introduced courses in geopolitics.

Companies also ask us for “business analysts” who can use big data to develop their markets. We are therefore launching a Masters in Business Analytics this year, “explains the general director of the Rabat Business School. This choice is fundamental as companies require young graduates who have developed intercultural agility skills.

Aware of this reality, the facility offers all its programs (Bachelor’s and Master’s) in English, while international mobility is the rule for students.

Olivier Aptel

General Director of the Rabat Business School

We are seeing a recurring appetite for digital-related courses such as our Masters in Strategic and Digital Marketing, as well as for the financial professions, supported by our FEA-CCA and International Finance Masters. We also opened a major in Entrepreneurship and Innovation in our IPM (International Program in Management) degree, which was very successful. This generation of students is digital friendly, resourceful and aspires to fully live a vibrant life experience. This is what we offer them at the Rabat Business School, on the UIR campus.

Khadim Mbaye / ECO Inspirations



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