SEO Pagination: Types, Examples, Best Practices & Common Mistakes – SEO & Engine News

Many websites need to paginate their content: media pages, e-commerce, etc. And SEO issues are important at this level because search engine robots need to explore the different pages of the website as best they can. Pagination should not be an obstacle at this level, but an aid with the aim of enabling the best possible crawling. Here’s a high-level overview of the different options, how to implement them, and some pitfalls to avoid…

It’s almost impossible today to imagine a website that doesn’t use a paging system. Any website with content organized by lists surely has one implemented, well…or less well.

In this article, we’ll discuss the different ways and techniques to set up pagination, observe what the TOP French media and ecommerce sites are doing, and share best practices and common mistakes.

What is paging?

To understand what pagination is, it is enough to recall how the books of the Middle Ages looked before the advent of their modern version with the ability to turn pages. These were scrolls of text that took a long time to scroll before finding the information you needed. It was tedious, cumbersome, and complex to quickly access the information we were looking for.

The same problems and questions have been inherited by websites today: how to organize hundreds, thousands, millions of products or articles to ensure access to them?

That paging is a technique commonly used on websites that allows a mass of pages of the same type to be broken up into several smaller listings.

It can be found on any website that organizes content by list:

  • Ecommerce website with product listings.
  • Media page with articles by categories and tags.
  • Directories of classified ads or job vacancies.
  • Comments under articles.
  • product reviews.
  • Topics and posts in forums.
  • Some large articles on media sites or blogs may also be split across multiple pages.
  • Etc.

Pagination offered on the website.

What is paging for?

The main goal of pagination is to avoid serving Internet users with endless, heavy and hard-to-digest pages. Setting up pagination thus enables the following:

  1. Reduce the weight of entries and shorten their loading time.
  2. Facilitate Internet users’ access to deep content.
  3. Reduce network usage, especially when the cellular connection is poor.
  4. Reduce server load: Querying 30 products in the database is not the same as querying 10,000 every time the page loads.

types of paging

The need to split large amounts of content, coupled with the quest for ever more efficient ergonomics, has led to the emergence of different paging methods.

  1. Classic paging – Split content page by page, like in Google or Bing search engines. Each page is numbered and always contains a fixed number of articles.
  2. Scroll/Infinite Scroll – Distribution of content on a single page, e.g. B. in social networks Facebook, Instagram, Twitter. When scrolling, content loads without the user noticing, making the page appear infinite.
  3. “Show more” link/button – Tradeoff between pagination and infinite scrolling. The page displays a fixed number of articles, new articles appear when you click the “Show More” button. Option appreciated by users of mobile devices.

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An article written by Alexis RykoSenior SEO Consultant at iProspect ( &

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