PIM project: don’t play the ostrich with product data management specifications. You risk finding yourself a cicada, with unsuitable software. Illuminations.
Both involving and structuring for retailers, large-scale distribution operators, producers and e-merchants, a PIM (Product Data Management) platform represents a technological and human investment.
Choosing a PIM software publisher without working out the specs in advance is like throwing your budget out the window, being absolutely certain you don’t have the right tool for your business challenges.
Fundamental: establish precise specifications upstream
A PIM solution responds to long-term strategic and business challenges. It’s about making no mistake: the goal is to create, preserve or accelerate your competitive advantage in your market.
Every company is different: every PIM project responds to a company’s specific challenges. A PIM project is therefore unique!
This project then determines the criteria for choosing a PIM platform. Logic: you never order a bespoke kitchen when the house is not yet built.
It is therefore essential to establish specifications that reflect the daily reality of the company teams that will use the platform. Questioning its future users becomes an obvious condition for establishing its specifics.
The goal of the PIM solution: to create value
At the risk of breaking the myth of the most beautiful exhibitions visible in some well-known kitchen designers, let’s ask ourselves some very concrete questions:
- What values should my PIM carry? Solve a duplicate problem; data silos? Enrich information when distributing on sales channels? Accelerate time to market?
- Who should use it? The marketing teams, the purchasing manager, the sales team, the suppliers, the distribution network (…)?
- To do what? Providing a compelling product experience online? Generate PDF on the fly? Build a commercial offer by evaluating its profitability in advance?
- Under what conditions are they imposed (market constraints and supplier data exchange formats such as FAB-DIS in particular)? Sources of data? destination? Transmission channels? Validation Flow?
- What features should make this possible? What granularity of personalization of data flows? What degree of interoperability? With which platforms?
Answer these simple questions and you’ll build your product data management project from a solid foundation.
Success by supporting change
The digitization of the works must be carried out by an internal sponsor, if possible by the top management.
This person must manage your PIM project, supporting business teams in change.
Interrogation of teams in various departments leads to process improvement. This requires new ways of collaboration.
Your specifications must therefore include the time spent on support and training in order to allow users to take ownership of the PIM platform.
This is the best way to win signups and generate a new motivational boost, as well as efficiency and productivity gains.
Other points of supervision
It is essential to plan for the future. Because other elements affect your specifications and the choice of PIM solution.
If your business specifically requires:
- the joint use of a DAM (digital asset management) solution and a PIM to simultaneously manage information and multimedia files relating to products,
- the centralization of exchanges with your suppliers or distribution to your distributors within a dedicated Portal.
If these tools are natively integrated, this brings numerous benefits, particularly in terms of interoperability and user experience.
Your product repository and your functional needs will necessarily evolve over time.
Is open source a lasting solution if you are forced to resort to specific development regularly?
Is it better to turn to a No Code platform that allows business users to configure and develop their own features independently?
Part of the answer: No Code applications cut development time by 90%. (Source)