Sports Management School is an international business school specializing in sports management. Thanks to the courses of professional schools, it trains its students by comparing them with the reality of the sector. As the Paris Olympic Games loom on the horizon, the sports industry is experiencing strong development and more and more students are interested in it.
Created in 2010, the Sports Management School (SMS) has become a benchmark in terms of training in the sports business profession. Above all, it has been able to evolve in parallel with the professionalization of sports clubs and federations by developing specific training courses, able to meet the needs of the players on the pitch. Accessible after graduating from high school, it allows its students to combine study and passion, while ensuring rapid professional integration.
In addition to its main center based in Paris, the school has also developed internationally with the opening of several campuses in strategic cities such as Lausanne where many international federations are based, but also Barcelona, Rabat, Cairo and more. recently Rome. These programs also attract top-level athletes who want to prepare for retraining with an adapted schedule and accessible online workouts.
From theory to practice
The Sport Management School offers many opportunities to students, allowing them to confront the reality of the market. The Paris campus offers two types of training, with, firstly, a Bachelor in Management that spans three years. After a generalist first year, students can choose between internships or work-study programs and are confronted, for example, with the organization of events such as the SMS eSport Cup. Through the expansion of e-sport, the idea is hence that of making the students responsible for the development of a concrete project. In the third year, the goal is to put them in a more strategic position where they will have to work on calls issued by school partners.
The MBA Master, on the other hand, is spread over two years of training in which students can choose from 9 specializations including sports management, marketing, e-sports, events. For the beginning of the 2022 school year, a new “Media and Digital” training course will even see the light. “In the final year, students work in pairs on a professional thesis that will allow them to create a network,” adds David Mignot, academic director of the school. “This once again allows the student to confront the reality of the market”.
During the course, students find themselves invested in different clubs, associations and even federations through professional or volunteer missions. They thus discover the complexities of the field and can put into practice the theoretical aspects of the training. They also benefit from the intervention of many professionals in the sports sector to address more specific topics.
The 2024 Paris Olympics, an opportunity
In recent years, the sports industry has evolved significantly to the point of becoming an industry in its own right. In France, it represents 78 billion euros in 2020 according to the BPCE. The health crisis linked to Covid-19 has brought out new digital aspects where the goal now is to give the fan a different experience.
The sector also benefits from the organization of the next Rugby World Cup in 2023 and the Paris Olympic Games in 2024. These two events will generate thousands of jobs and boost an already vibrant industry. “Our development is also thanks to current affairs and various sporting events. This is all the more true with the upcoming deadlines, ”explains David Mignot. “The great thing is that sport is constantly evolving, so this allows us to create new programs, but above all to offer students the opportunity to be closer to the field.”
Today, 93% of SMS students receive a job offer before they even graduate. A figure that perfectly illustrates the winning bet of offering quality training while working for the future professional success of students.
Driven by upcoming sporting events and in particular by the Paris Olympics, sports management schools are gradually developing. They are a real opportunity for many young people to turn their passion into a profession. Like e-sport, still unknown until a few years ago, various activities will emerge that will offer new professional perspectives. For many sports fans it is also an opportunity to contribute to tomorrow’s success.
This content was produced in collaboration with OpenMedias. The editorial staff of BFM Business did not participate in the production of this content.