strengthen our presence in France and abroad, in particular through our launch in the USA “, Catherine Walker (founder of LearnyKids)

Catherine Walker, founder of the LearnyKids network, discusses the benefits of her concept and development prospects for Tout la Franchise. Already strong with a presence in around twenty countries, the brand plans to establish itself even more widely internationally.


Custom story maker for kids

1st network specialized in the creation of personalized playful and educational stories to make children learn while having fun.

What is the concept of LearnyKids?

LearnyKids is the first network of customizable stories for children with the mission to help children learn while having fun

Over the past decade we have developed a series of customizable stories in which children are the heroes inspired by the Montessori method and neuroscience. Indeed, neuroscience has demonstrated the “four pillars of learning”:

  1. Attention
  2. active engagement
  3. return in case of error
  4. The consolidation

LearnyKids now offers a range of over one hundred products (books, song albums, personalized cartoons, educational kits and e-learning programs) for the delight of children and their parents.

What are its advantages over the competition?

What makes LearnyKids unique is the ability to do it start with a relatively low initial investment (from 4,000 euros) to start up your business quickly and easily (in less than ten days) without technical skills, benefiting from the know-how and supervision of a network. And all this is possible thanks to our know-how and our skills developed over the last ten years.

Another advantage lies in the variety and quality of the products because we currently offer a range of over 100 products, all customizable at a glance and available in different formats: books, CDs, DVDs, educational kits, e-learning programs, both in physical or downloadable version.

All products are developed in collaboration with our network members and with experts in the world of childhood (speech therapists, children, Montessori schools and others). Children become the heroes of their own stories to experience magical and exciting adventures to bring magic around them.

Our ambition is to help project leaders thrive as business leaders with a flexible concept that allows them to organize and develop their business from home and at their own pace to a better work-life balance.

How did you experience the Covid crisis and how did you adapt to it?

The Covid crisis has had a rather positive impact since the demand has exploded from parents looking for simple and fun tools to occupy their children during childbirth.

Some, particularly people who focused primarily on in-store sales, have been more affected. We therefore focused on a new line-up to enable him to do so develop their skills in digital marketing to optimize their online presence and their relationships and communication with existing customers.

We also took advantage of this unprecedented period to develop new games and educational kits as well as the launch of the LearnyKids academy with, for example, the magic of emotions and Little Yogis: interactive, fun and entertaining programs that parents can follow with their children with joy and good humor.

What support have you provided to your graduates over this period?

Support is a priority for us with a customized support adapt better to the needs and abilities of each one. It is a multidisciplinary support in the form of individual coaching, moments of collaborative exchange every month, webinars with various topics, sometimes more technical on new products, or on offline and online sales techniques and on broader skills such as optimization of working time and priority management.

During this period, the focus has been on digital marketing to develop a winning digital strategy, create automated sales campaigns, all to rapidly develop skills and accelerate sales, while maintaining flexibility and independence in strategy and working hours and to make customers happy.

2022 promises the launch of new programs focused on learning, self-confidence and resilience and the notion of “learning to learn”.

What is the current state of your development in France and internationally?

LearnyKids continues its development in France. The aim is to strengthen our presence in France and internationally, in particular with the launch of our business in the USA.

Today, we have 150 distributors in 20 countrieswith some products also available in eight languages.

What are your development prospects and ambitions?

2022 promises the launch of new programs focused on learning, self-confidence and resilience and on the notion ‘to learn to learn‘.

We also emphasize support to encourage network members to increase their skills in order to multiply and automate sales.

Describe the ideal entrepreneur

Diversity is our priority and we look for different profiles. A true motivation for the world of childhood and children’s learning It is a must.

Good interpersonal skills are essential, along with communication skills. We live in a rapidly changing world: flexibility, adaptability and initiative will be a key factor for success, as well as good organization, perseverance and good listening and observation skills.

And finally, LearnyKids offers a creative, passionate and caring environmentqualities that we also look for in our new generation.

Do I want to know more? Find out all the details of the concept LearnyKids !

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