test transformed towards the African iGaming market

iGaming develops the African digital economy, which balances migratory movements. It is an example of complementarity between North and South.

Gia Janashvili is co-founder of Véli.Services, based in London, majority shareholder of Paridirect Casino, which operates under license in Congo. This site has all the qualities to represent it in Africa and radiate the whole region …

Veli.Services aims to develop B2B2C partnerships. This approach, which focuses on the recipient of the local business service, provides for two preconditions:

  • a deep understanding of the country’s culture to rely on its best resources
  • careful observation of users’ practices, in order to progress in contact with them.

For Gia Janashvili: “Understanding how to build the bond between business and customer in different cultures is an important part of active alchemy, in the way in which Veli-Services helps gaming companies reach new goals”.

Its research is fueled by advanced technologies such as artificial intelligence and machine learning, where data analytics tools help operators better understand their users’ preferences.

Paridirect, an unrivaled resource for an African breakthrough

According to Gia Janashvili “The most valuable asset is a partner you can really count on”.

However, Paridirect relied entirely on local identity: in the absence of clear national regulation at first, it wanted to satisfy an audience that makes little use of foreign currencies. As the CFA franc was the most popular, it gave it exclusivity.

Mobile Money, a transcontinental resource

La Monnaie Mobile (Mo-Mo) has been founded in Congo since 2012, but also in Ghana, Nigeria and elsewhere, thanks to the telecommunications company MTN.

PariDirect also accepts payments from the Airtel Money network, a secure digital wallet valid in Rwanda, Uganda, Kenya, Tanzania.

The street culture of Brazzaville

For its promotion, Paridirect teamed up with rapper Sam Samouraï, ace of urban culture, topping the African poster since 2020. The mischievous inventiveness of the author of “Sapo Gang” 2 and 3 goes well with the image that young people have of PariDirect and its online casino.

The successful fusion of the African D system and high-tech

Gia Janashvili thinks that in addition to marketing, iGaming platforms will allocate significant budgets to achieving qualitative technical leaps. These B2B2C partnerships focus on the most important technological innovations for future investments in the iGaming sector.

Cloud gaming

Online casino and sports betting operators are leveraging cloud computing to improve the gambling experience. It is the provision of IT services over the Internet (“the cloud”) to provide faster innovation, flexible resources and economies of scale. Cloud gaming is an application of cloud computing, which allows you to run online casino games and slot machines on remote servers.

The passage to cloud game protects these platforms – the responsibility for security is shifted to reputable cloud service providers who already have robust cybersecurity protocols.

Portable devices

Online casinos and sports betting sites are already using augmented reality (AR) and virtual reality (VR) to enhance the immersion feel of users. Metaverse combines the best of these technologies with 3D and other cutting-edge innovations to create an immersive gaming experience.

mobile phones

The growing use of smartphones and the growing penetration of the internet show that more and more players want to access online casinos and sports betting on their mobile devices. The implementation of 5G connectivity will further strengthen this trend.


Players can get together with their friends in the metaverse (immersive virtual world) and bet on their favorite sports team. They can even move from casino to casino without leaving home.

The digital economy, a way to stabilize populations

The development of the iGaming market in Africa will allow the accelerated growth of the digital economy, in countries where young people will soon represent 50% of the population.

The private initiative of Veli.Services and PariDirect makes it possible to stabilize these new generations through their activities and to establish in the country, who participate from home in the discoveries of the global connected world. To promote this path of sustainable development, the Congolese government has founded a Ministry of Digital Economy, whose aim is to support this general transformation, a factor of jobs and purchasing power.

Africa is a land of adventures full of difficulties to overcome, a discoverer of new tricks and possibilities to offer.

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