Qlik® announces that SodaStream, the world’s leading sparkling water brand, is accelerating its digital transformation with Qlik’s cloud analytics solutions. This new step represents a turning point for the brand, whose goal is to inspire a revolution in the consumption of environmentally friendly beverages.
Originally, SodaStream operated as a B2B business and sold its products to third-party retailers, who then marketed them in their own stores. The company has long taken environmental concerns into account in the design of its closed-loop model. Consumers could return their used gas cylinders to retailers for cleaning and reuse. In recent years, to be more in line with the aspirations of consumers, SodaStream has decided to strengthen its environmental impact by opting for a B2C approach.
The company has invested heavily in digital transformation technologies to align its operational and business objectives with sustainable solutions and products. Like companies seeking Active Intelligence ™, SodaStream continues its digital transformation journey by turning to Qlik for more advanced analytics capabilities. By choosing Qlik’s solutions, SodaStream can now:
Check and monitor data in real time. Qlik ensures that all SodaStream employees have access to a single, up-to-date and accurate version of the performance and inventory available. This provides a clear view of the situation, which is used for both production and the board.
Strengthen teams ‘knowledge of customers’ consumption habits. By adopting a B2C approach, SodaStream has drastically reduced the distance between products and consumers. The transition went smoothly thanks to Qlik, which provides insight into consumer expectations for beverages.
Optimize the company’s marketing initiatives. With relevant data collected and updated in real time, SodaStream was able to build a dynamic audience. They feed its automated marketing platform with additional information. By measuring the impact of content using Qlik, the marketing team can create more relevant offers for consumers – this ongoing effort helps ensure that each of them receives content that is relevant and tailored to their needs.
Act as a leader in the consumption of low environmental impact beverages. By better evaluating its marketing content, SodaStream improves relationships with its customers by providing the information they expect, particularly in terms of single-use plastic waste.
SodaStream’s business goals could not be achieved without the exploitation of its data, as is the case with Qlik today. In particular, the marketing and sales departments benefit enormously.
“Let’s say we have 50 million contacts, but I just want to reach out to the people who have purchased our flavored products in the past two weeks to remind them that our containers are recyclable. In this case, we are using Qlik’s solutions to build an audience. dynamic and these audiences will fuel our automated marketing platform with further insights, “said Yoed Negri, Global Head of Digital Transformation at SodaStream International.
“This is something we could only learn using our data, and it is truly amazing! One of the many ways we use Qlik is for real-time audience management purposes. This is where we use this data to better understand our consumers’ habits and gain insight into how we can help them reduce their carbon footprint, “adds Yoed Negri.
“This massive plastic production is a real problem, since the vast majority are not disposed of responsibly. Of the 8.3 billion tons of plastic products produced to date, approximately 6.3 billion tons have become waste, a worrying statistic that is driving many companies to act, “said Francisco Mateo-Sidron, Senior Vice President EMEA of Qlik.
“By 2025, thanks to SodaStream, which is particularly admirable, 78 billion single-use plastic bottles will have been saved. In addition, we are delighted to support SodaStream in this process, “adds Francisco Mateo-Sidron.” Thanks to Qlik, SodaStream employees are able to leverage business data in real time by converting it into Active Intelligence to make better business decisions and continue to educate consumers on how to make more sustainable choices, without compromising on quality. ”