The advice of a WordPress agency for a successful website

I’m Webmaster for the full development company, here are some key tips from ours WordPress agency for a successful website. Add them to your digital strategy.


To take full advantage of this article, you must first have a WordPress account, knowing that there are two ways to use it.

1. is an Open source software that allows you to access the software code for free. In order to use you need a hosting and a domain name or use a local server (WampServer for Windows, Mamp for Mac) to mimic the operation of a host.

2. Now let’s talk, which is a software that allows you to have a turnkey solution, allowing you to have the hosting provided by the platform. is software that you have to pay for every month, the themes and plugins offered are the same on both software.

The theme

The first step before you can do it create your website is choosing the right theme. There are nearly 9453 themes at the moment. However, the good themes are to be sorted, because few themes are updated on this issue, so you need to take care of the theme notes. Look at these active installations, as well as the latest update of the latter.

If you find an outdated theme with few installs, it has likely been abandoned. An abandoned theme is subject to security vulnerabilities. It is also good to know that it is better to use a child theme to be able to make these changes safely.

When a theme is updated, all changes made to its files will be lost. The advantage of going through a child theme allows you not to lose any changes made to the files. To easily explain what a child theme is, it is a theme that will inherit the functionality of its parent. The child theme must be the same as the parent theme.

Web-centric programming languages

The programming languages ​​most used to create a site is that WordPress uses are: – HTML, which allows the structure of the page

  • CSS, allowing formatting
  • JavaScript allows interaction
  • PHP is used on the server side

Everything is based on a MySQL database.

The anterior end

This is all the part visible to the user. It corresponds to the programming languages ​​HTML, CSS, JavaScript. JavaScript allows you to interact with the site.

The back-end

This is all the invisible part. The Back-end aims to make a site work. It is a server-side language that communicates with the database.


A plugin is an extension that allows you to add functionality. Just like the themes, it is therefore necessary to order. The number of extensions on WordPress so far is 59,782. I’ll give you a essential plugin for WordPress. This is in my opinion the best plugin available which is free.

Adding plugins

Yoast SEO plugin

The Yoast SEO plugin, which once installed will create structured data. This data will be read by Google and will allow it submit your site. The extension will also allow you to have information when you write on your site.

Yoast SEO will provide you with information such as readability analysis, transition words, passive voice, sentence length, and more.

Yoast SEO plugin

Meta description and title

Meta description and title

I assume you have installed Yoast SEO on your WordPress site. Yoast allows you to create a meta description and title. Meta and title must be unique on your site. Put simply, the meta and page title will show up in search engines when a user performs a search.

Internal connection

Internal connection corresponds to the links that connect different pages of your site to each other. The internal linking of a website responds to two main functions:

  • The first is from to SEO point of view. First of all you should know that Google is a very sophisticated algorithm, and that it is able to understand the meaning of your sentences. When browsing a site also called (Crawl) it goes through links and walks from page to page. The usefulness of a good mesh and to improve its positioning in the SERP (Search Engine Result Page). It is therefore necessary to avoid them (click here).
  • The second is from to user experience point of view. The higher the quality of the mesh, the more likely the Internet user will be to find the answer they are looking for. The more the Internet user has answers to his questions, the more he will stay on your site. Be careful to diversify the text of your anchors. The anchor is the text on which we insert the link.

How to search for your keywords?

To search for his keywords, you can use the Google tool which is free. All you need to do is log into Google ADS and have a Google account to use it. To find your keywords, you need to think about the queries internet users would enter to find you.

Don’t hesitate to set aside 15 to 20 words for your research. A keyword can contain multiple words, which are called key phrase or long tail. The difference is that a simple keyword will be more competitive and therefore more difficult to rank for. Inevitably, a simple keyword like (website) will have a lot of searches per month.

Let’s take an example (Bordeaux website) it will be less sought after but more accessible to SEO.

Number of words per page

The bare minimum of words per page is 300 words. That doesn’t mean you only need 300. I recommend 600-900 words for the home page and a minimum of 900 words for the other pages on your site. Google believes that the longer the content, the more relevant it is and therefore the better the value of your page will be.

That doesn’t even mean you have to write for the sake of writing! It is better to have 500-word content optimized for the lexical field of the keyword, rather than 900-word content focused on quantity.

Optimize content and images

What is content and image optimization?

The contents

As stated above, you have to bet on the lexical field of your keyword. What we call the lexical field are words that are directly related to your keyword or key phrase. The idea is to insert your keyword in a few titles and paragraphs.

Then use your lexical field for the rest of your texts. As mentioned above, it is better focus on relevance and quality of your keywords, rather than quantity.


All images you place on your website must have an alternate tag (alt tag).

Here’s what a tag for embedding an image looks like. The text included in the alt tag will be used to replace the image if it is not displayed. So be sure to put your keyword in some images on your page.

The alternate tag

The titles

When building a website, headlines play an important role. You should know that there are six title levels. From the title h1 to h6 they are called Hn headlights. There should only be one h1 header per page (but you can add more than one), the h2 header being the second most important header level and the h6 the least important.


There are several types of duplicates. duplicate content internally and externally. Duplicate content is also known as duplicate content.

Duplicate internal content

Internal duplicate content is duplicate content from one of the pages on your site. This problem can occur with a text, a URL … You also have to make the difference between partial duplicate content and total duplicate content.

  • Partial duplicate: They are words from one page that return to another.
  • Total duplicates: This is duplicate content, i.e. copied / pasted.

Duplicate external content

Externally duplicated content is generally related to someone stealing content from you. Unfortunately it will be necessary to see with the owner to fix this, because Google will not decide on the premiere of the content.


Google is looking for relevant and unique content, which is why it can penalize duplicate content. A penalty can be very expensive for a website. It can reduce a site’s traffic by more than 50% or even more.

Canonical tags

Canonical tags they are used to inform search engines that a page is duplicated. By informing search engines with a canonical HTML tag, this avoids being penalized for duplicate content.

Depending on your site, you may have duplicate content. Google uses the tag to know which page is the original. If you don’t have duplicate content, make sure each page is canonical to itself. Thanks to YOAST plugin that you have installed on your site, you will be able to manage your canonical tags.

Canonical tags


Have you finally finished your site? and do you want to put it online?

To do this, log into Search Console to provide it with a sitemap, this is a sitemap of your site. To create this sitemap, you just need to go into Yoast’s SEO settings, it will offer you an XML sitemap, you just need to enter the link in the Google Search Console and wait for Google to pass.

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