The day dedicated to SEO and Content Marketing by CyberCité

BIG SEO, the must-attend online event dedicated to the challenges of SEO and content marketing, is back for a third edition! Organized by Cybercité, the BIG SEO will take place on Thursday April 7th from 10am to 4pm. The program includes 6 exciting webinars to better understand his strategy…

One day and 6 webinars on SEO and content marketing

2020 is the 1time 1st edition of BIG SEO had brought together more than 5,000 digital professionals and in 2021 the event exploded with 19,000 attendees attending the conferences. Discover the 3th Issued on April 7, 2022.

BIG SEO #3 is a tag dedicated exclusively to SEO and content marketing.

CyberCité experts host 6 live webinars, accessible for free, to give you all the keys to discovering and implementing innovative and effective SEO strategies and techniques!

The importance of SEO no longer needs to be demonstrated: it is the main source of your audiences. When it’s constantly evolving, SEO remains the lever that gets you the best performance.

Face the competition, gain positions (and above all, don’t lose them), increase your visibility and traffic, etc. These are the challenges of SEO, but also of content marketing and linking, the essential fuels of an effective SEO strategy .

The 6 webinars cover the most important topics of SEO and content marketing: Data SEO, Keyword Strategies, Technical SEO & CMS, Website Redesign, Linking Strategy and Content Marketing Strategy. Cybercité also offers you a focus on SEO with Shopify for e-merchants with Webqam, one of its partners.

Each webinar is punctuated with customer testimonials and specific cases to help you make SEO your most profitable lever for digital growth!

To discover the program and register, click here!

BIG SEO: 6 webinar program
To give you a better idea of ​​what to expect, here is the program for the 6 webinars.

Conference No. 1 // Thomas BEVAN // 10.00 to 10.45

Data SEO and Keyword Strategy: How can you use your data to make the right decisions to create a user-centric website?

Google results pages are a gold mine for developing an SEO strategy. But what can you really learn from it?

How do you spot potential 0 positions in your field of activity, new topics to write targeted content and meet internet users’ expectations and intentions?

In the era of big data, where accessing data has become a convenience, why not use that data to add value to your SEO and ultimately project ourselves on the actions to be taken?

Like any acquisition lever, SEO must fit into an ROI logic, with a positive ratio of time spent to results achieved. To achieve this, it is possible to look for realistic and achievable growth levers through in-depth analysis of your SEO data.

Analyzing and processing data can save us valuable time and, most importantly, allow us to make the right decisions for the use of effective SEO devices.

Let us use operating examples and specific use cases, such as From conducting market research on your keywords to prioritizing tactical optimizations, discover how to use data to manage your SEO efforts.

Conference No. 2 // Adrien PARTY and Christophe BADIOU // 10.45 a.m. to 11.30 a.m

Learn how to tame the SEO technical weaknesses of your CMS!

Regardless of the CMS chosen for your business, whether or not you use SEO plugins (if any), it’s not uncommon to discover technical issues after the fact, affecting the reporting of your title and meta, search engine crawling, or even disrupt overall site performance.

In this webinar, we offer you a selection of concrete examples based on the most important solutions on the market Fast wins to quickly identify if your website is affected, measure the impact and most importantly, to help you solve your website’s problem(s)!

Conference #3 // Quentin LOHOU // 11:30 a.m. to 12:15 p.m

How To Edit Your Netlinking With Strategy And Sophistication!

Extreme competition, huge audience… Netlinking allows you to stand out from the competition. It delivers lasting SEO results when worked with strategy and subtlety.

In this webinar, discover through advice and tips how to be successful in SEO long-term by prioritizing quality over quantity and implementing an effective and efficient netlinking strategy to get to the top spot!

Conference No. 4 // Lucie D. & Benoît // 2:00 p.m. to 2:45 p.m

How to achieve SEO with Shopify?

Shopify is an ecommerce solution we’re hearing more and more about (more than a million stores worldwide).

After being widely adopted by young developers and DNVB brands, the solution is now attracting more experienced e-merchants who started their e-commerce adventure with other technologies a few years ago.

During this webinar, we’ll examine the SEO issues for those gamers who are considering migrating to this CMS. Does this CMS really limit the possibilities to optimize its natural referencing? What are the best practices and the pitfalls to avoid as we embark on this redesign on Shopify? How does the solution work with Google to offer its merchants a more manageable SEO?

Does the Shopify Plus platform offer more ways to work on your SEO?

Lucie, Cybercité Project Manager and Benoît, Webqam Project Manager (Shopify Partner Agency) share everything you need to know about it!

Conference #5 // Alban RENARD // 2:45 a.m. to 3:30 a.m

Design or Build Your Website Without an SEO Disaster: The Best ROI Actions

Everyone says it: SEO is long-term. What is less said is that nothing is definitively acquired in SEO and that organic visibility can be destroyed in a matter of moments due to some unfortunate decisions.

The redesign or creation of a website are essential and strategic phases in the digital life of a company. A few critical moments can tip you over to the side of industrial disaster or the side of return on investment!

Together we will see, with concrete examples, how to avoid the worst pitfalls of these strategic projects while looking for performance through ROI and data-driven prioritization of natural referencing.

Conference No. 6 // Sylvie COCHET // 3.30 to 4.15

How do you build a successful content marketing strategy?

8 seconds: This is the average attention span of a web user on a website!
A damning observation that requires putting content at the heart of any marketing strategy if we want it to make an impact.

Content creation, videos, COPE strategy, analysis of results, levers to use… So many topics that you absolutely must master before launching your content marketing strategy. So where to start? How do you ensure the performance of your content marketing strategy? How do you determine what content is most relevant to your goals?

Together we decipher the goals and messages of your content, which will enable you to develop a real content marketing strategy to maximize your performance on the web. Stop writing for SEO, write your content for your goal, by specific goals, while boosting your SEO reach!

To sign up for BIG SEO, click here!

Article written in collaboration with Cybercité.

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