In order to maximize your company’s profits, you need to convert as many leads into customers as possible. To achieve this, sales teams work hard to convert marketing leads into customers. The mission can be very complicated at times and there are many exchanges before converting a lead. To support the maturity of your leads, you need to choose the best web marketing channels to amplify your brand image visibility and develop your business opportunities. Discover the advice of Boost My Mail, an innovative web marketing email signature management solution…
The e-mail signature, an effective lever in web marketing
What is certain is that during the multiple exchanges that your sales force and all your employees have with your customers, your prospects and your partners, e-mails are being sent out in bulk. On average, an employee sends about 40 emails per day, or a potential email signature visibility of 40,000 impressions per month for a company with 50 employees. However, the potential of the e-mails sent by your employees is not used effectively to stimulate your recipients to take action. Email represents the opportunity to communicate about your company’s news, to distribute premium content, and to do it in an unobtrusive way by programming personalized email signatures for your employees’ emails.
First of all, how do you convince a prospect to choose your brand? The answer to this question is quite simple: send them the right content at the right time and position your brand and your people – your ambassadors – as experts in your product or service! But how can you self-promote your brand in a non-intrusive and highly visible way while still controlling your information?
Our tip: Distribute an e-mail signature with a personalized campaign when exchanging e-mails between your employees! Your brand will be more visible, memorable and the carrier of new business opportunities.
Add a banner and call-to-buttonsshare
An email signature is highly visible and positions your employee as a true ambassador for your brand. It consists of the issuer’s contact details, their identity and the logo of the company they represent. This information alone is not enough to use the email signature effectively. The e-mail signature is its own advertising space. With your email signature, you should encourage your potential customer to learn more about your business. For this it is necessary to add clickable images (Logo, social media icons, etc.) and buttons Call-to-action to generate interest and engagement. It’s also an opportunity to push premium content, the famous “right content at the right time”:
- A white paper or eBook;
- product or service launches;
- events, webinars;
- A partnership etc.
The call-to-action in your email signatures turns them into a real web marketing lever. It is a effective traffic generator So you can close more deals faster. It is of strategic importance for a company to assert its expertise in order to show its strengths in competition. That’s the key to using your email signatures properly: direct your conversation partner to websites that pique their interest. You use it to control your brand image and the development of your business opportunities.
Analyze your KPIs and ROI
Your email signature needs to become an indicator of marketing and sales effectiveness. Your email signature campaigns are part of a clear and well thought-out inbound marketing strategy. Therefore, it is important to analyze your performance to optimize your results. To do this, you need to pay attention to the click-through rate of your communications and especially your banners. This can help you define the type of content that will engage your recipients’ interest in order to align with it. The goal is to understand your goal develop your ROI.
5 Email Signature Examples That Never Fail
We give you the keys to closing more leads and keeping your customers with 5 infallible email signatures!
1) An email signature in your brand image
The email signature must reflect your company’s graphic charter and editorial line, it reveals the body and spirit of your brand! Don’t hesitate to be depending on your area of expertise innovative by creating one One-time sign-up. Don’t try to stick with classic formatting if it doesn’t fit your brand style. A creative design or edgy photo can make you stand out when speaking to a potential client.
2) A clean email signature
The simplicity is synonymous with efficiency. A clear and concise email signature with at least a call-to-action button or two makes it easy to generate traffic by redirecting your recipients to strategic links (website, major social network, etc.).
3) A sophisticated email signature
In some industries, e.g. B. in the luxury sector, the email signature should reflect the sophistication of your brand. Avoid extravagant typography, fancy photos and show the dominant color of your graphic charter. In this regard, we advise you to bet on that sobriety. Choose sophisticated call-to-action buttons and revamp your social network links according to the colors of your graphic charter. The trick is played to seduce even the most demanding customers.
4) A dynamic email signature
Don’t be afraid to use bright colors. Your signature will stand out better and your information will be more visible. However, avoid overdoing it. An email signature that is too colorful tends to give your brand a negative and neglected image. So you have to find the happy medium and bring economical dynamics.
5) An engaging and engaging email signature
Remember your signature is required optimize the relationship via email and facilitate contact with your recipients. So have fun creating. Make it aesthetic, in your image and appealing, for example by including a CTA button offering online appointment booking.
You don’t need to be a coding expert to create a professional and attractive email signature and automatically deploy it to all your employees. Even though creating a unified and consistent email signature for all your employees can quickly become a time-consuming task, we recommend trying the Boost My Mail tool to easily create signatures for all your employees quickly. A 14-day trial version is offered to try out the solution without obligation. It’s up to you: create and generate your own email signature with Boost My Mail to increase the visibility of your brand and your messages!
Article written in collaboration with Boost My Mail