Web 1.0, Web 2.0then recently Web 3.0… Having trouble keeping up? The next generation of the internet and web protocol will be the next phase of growth for web companies. Web 3.0, this improved version of Web 2.0, is characterized by the creation of a virtual world on the Internet, specifically the metaverse. With the Metaverse, it completely revolutionized our way of thinking, informing ourselves, consuming. But what do the French really think?
Web 3.0, the next phase in the development of the web
While Web 2.0 represents a paradigm shift in the way the Internet is used, Web 3.0 represents the next phase in the evolution of the Web. Specifically, Web 2.0 refers to websites and applications that use user-generated content for end users. In contrast, Web 3.0 focuses more on using technologies (machine learning, AI) to provide relevant content to each user, rather than content provided by other end users.
At the moment there is no standardized definition of Web 3.0, but it already offers important functions:
- decentralization : The information could be stored in several places at the same time and thus decentralized;
- Without trust and without permission : The network allows participants to interact directly without going through a trusted intermediary. In addition, anyone can participate without the approval of a governing body;
- Artificial Intelligence (AI): Thanks to technologies based on the concepts of the Semantic Web and natural language processing, computers will be able to understand information in the same way as humans.
- machine learning : uses data and algorithms to mimic the way humans learn and incrementally improves their accuracy.
- connectivity and ubiquity : Information and content are accessible with an increasing number of everyday internet-enabled devices.
The goal of Web 3.0 is therefore to create smarter, connected and open websites.
The Metaverse is how the internet or virtual worlds merge and integrate into our lives. It is the combination of:
- virtual reality;
- Expanded reality;
- Mixed Reality;
- games ;
- social networks and much more.
This is a new way of using the internet by converting it from 2D to 3D. Current web content on 2D screens of computers or mobile phones is no longer navigated by clicking and scrolling through different pages and tabs. It is converted into three-dimensional objects.
Sortlist did a study on the Metaverse, and the results for the French are a bit behind.
Of the 1,000 people surveyed:
- 19% of respondents see the virtual world as an opportunity to escape from the real world;
- 34% of respondents believe Metaverse is the new name for Facebook;
- More than 50% say they don’t trust a world
- 67% of Europeans understand what the metaverse is compared to only 55% in France;
- 50% of the French are concerned about investing in NFTs.
This study also made it possible to understand that certain companies have confidence in the future of the virtual world.
They will invest 10-20% of their marketing or innovation budget in the Metaverse, which will break through within 5 years.
Nevertheless, every second person still has doubts about the Metaverse: More than half of the users state that they do not trust this concept of virtual worlds, especially because of cyber security according to this study.
So is the Metaverse doomed? To be successful, this concept still needs to address issues of trust and cybersecurity. For now, users are still struggling to see it as anything other than an entertainment tool. But it could quickly become a daily reality with the support of meta behind the virtual worlds.
Source: sort list