THE novelty that will help you get more SEO growth

Keyword research is often a tedious and time-consuming step…

The use of classic SEO tools can pose several problems:

  • That Difficulty choosing keywords the most relevant so that their website can gain more visibility and customers,
  • that unreliability to identify the search intent behind each suggested keyword, know if the positioned content from Google is of Information or transaction type
  • That waste of time to sort them many duplicates suggested keywords (e.g. auto insurance and car insurance) or to filter the keywords my page is already positioned on.

To save you valuable time and increase your website traffic and sales, Semji developed the module Content ideas.

This allows you to quickly find new content ideas and create semantic cocoons in a sector where you want to gain market share.

Discover all the features of this new module and all the benefits you can derive from it for your content marketing strategy.

Who is the Content Ideas module for?

This new module is intended for all professionals in charge of content creation, content managers and SEO writers, but also for search engine marketing professionals such as marketing and SEO managers, e-merchants, etc.

The 3 benefits of the Content Ideas module

To gain more visibility and increase the number of transactions

The interest of Content Ideas module is designed to help you significantly improve the performance (visibility, transactions) of your pages thanks to the development of semantic cocoons.

The semantic cocoon is a practice that consists of linking together the pages of a website related to the same topic, from the most general page (often transactional) to the pages positioned on long-tail keywords ( mostly informative).

The advantages of the semantic cocoon:

  • push transactional pages with long-tail content;
  • Improve your website’s visibility in Google by making it appear as the most relevant to the topic at hand.

For example, let’s say you work for an outdoor gear e-commerce site and your goal is to increase sales of sleeping bags to potential customers.

What would be our recommendation here? To improve your transactional pages (category and product pages), we can advise you to build a semantic cocoon around the topic “sleeping bag”.

Let’s see what the module offers us.

From this generic query, the Content Ideas module provides several relevant data for your strategy:

  • The suggestion of related keywords : Get hundreds of ideas to produce new content, multiply entry points and position yourself on a variety of requests. In addition to keyword suggestions linked directly to your topic, the module also offers suggestions for associated keywords that further expand the search by suggesting synonyms, for example: duvet, double duvet, bivy bag, sheet sleeping bag, camping bag, etc.;
  • The content that is positioned first in a request: Save time by instantly identifying the competitor to beat. For each request, the module automatically displays the most efficient content;
  • Estimated monthly traffic on competing content: Assess the potential traffic to be recovered by estimating the number of monthly visitors for each piece of content (Semrush data);
  • The volume generated by the keyword : Again, the module sends the Semrush data back to the search volume of a search query. This allows you to gauge your audience’s interest in that request;
  • The seasonality of the keyword : Certain keywords generate more traffic at certain times of the year. Rely on this data to offer your content at the right time and, most importantly, to build your acquisition strategy;
  • The possible position of your content on the request: Evaluate the visibility of your pages using the queries proposed by the module and save time selecting new content to optimize.
  • The difficulty of the keyword : Thanks to this data, you can immediately evaluate the required effort. The more difficult a keyword is, the more it is necessary to produce quality content that is well interlinked and to invest in the promotion of the latter.

In summary, given a topic or a generic keyword, you can do the following:

  • Identify editorial content ideas that can bring you new traffic sources;
  • Quickly rate your site’s visibility on a topic from the content that is positioned or not. You immediately recognize the content to be optimized;
  • Build semantic cocoons in a few clicks to be most relevant to the target topic and push transactional pages;
  • Identify the missing transaction pages and therefore the new sources of transformation to increase the sales of your website;
  • Quickly start production by adding new content to your editorial plan with one click in Semji.

Thanks to the production of this new content and semantic cocoons, you are guaranteed to become part of the most relevant websites on the subject, thus increasing both your SEO and your website’s sales.

Would you like to test this module? Enjoy a free trial of Semji.

To save time

Even with traditional SEO tools, selecting keywords on a topic can take time: sorting duplicates, identifying competitors and checking search intent for each keyword, looking for pages on your site that are already positioned on suggested terms, etc.

First of all, the content ideas module makes it possible to clearly identify the search intentions behind each keyword.

Why is that important? This allows you to know exactly what types of content are positioned on Google, but also to see if certain transactional pages are missing from your ecommerce site.

The module distinguishes:

Editorial content : You visualize which editorial content is most relevant to a topic and design semantic cocoons with just a few clicks.

E.g. “best sleeping bag”, “how to care for a sleeping bag”, etc.

transactional content : You discover the missing transaction pages and increase your sales.

E.g. “children’s sleeping bag”, “extremely cold sleeping bag”, “ultra light sleeping bag” etc.

With the Semji module, you can also see what content on your website stands out for the suggested keywords, regardless of their positions. You can immediately see which requests are being processed by your teams and know which content needs to be optimized or created.

Finally, the module automatically removes duplicates, i.e. similar search queries (e.g. pro-sleeping-bag and pro-sleeping-bag), which also allows you to reduce the time spent on keyword research.

Stay ahead of the competition

Do you rank first on a strategic keyword for your business? To cheer ! Don’t let up on your efforts. In order to maintain your position and be a leader in your market, you need to engage with the issue as a whole and position yourself on that issue.

As ? By dealing with all topics and regularly feeding your editorial plan with new content. In this way, you can multiply the sources of entry and thus capture more traffic and SEO market share.

The module therefore allows you to maintain this lead by offering you additional pages on your strategic topic.

Ex. Your website will be positioned first on “sleeping bag”. Take advantage of this and add content to long-tail informative or transactional keywords like “which sleeping bag for Mont Blanc tour?”, “how to fold a sleeping bag”, “sleeping bag with integrated pillow”, “girls sleeping bag” added “, etc.

A module that combines algorithms and AI

For a single keyword, the module allows you to visualize thousands of data extracted from hundreds of pages. To get this information, the module Content ideas is based on several sources:

  • Semji’s Algorithms, which extract all information from Google results pages;
  • an AI which helps to sort the pages into three categories: articles (informational content), shopping (transactional content), miscellaneous (FAQ, homepage, forum, etc.);
  • semrush Get keyword search and page traffic volume, trends and keyword difficulty.

Any content displayed is the one positioned first on the keyword related to your topic.

The module Content Ideas is currently in beta.

For those who are new to Semji and want to test the solution, use a free trial on our platform.

Article written in collaboration with Semji

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