Having moved to Marseille in 2019, La Platform arrived with a model and a promise: to develop training courses useful to established companies in the area and, by extension, to the area, opening courses, free of charge, to profiles – more often young people – who are excluded from a normal degree course. With a selection that is made with criteria different from that of the diploma, in fact.
A digital marketing market that is not mature enough
A different approach that draws heavily on the close ties with large groups, ETI and SMEs, in particular the Top20 club which brings together companies with more than 100 million euros in turnover and which are considered, both as locomotives and as fairly representative of the needs identified. A Top20 that becomes co-founder.
Is that Aix-Marseille has capacity but faces obstacles, talent recruitment is one of them.
The first training courses concern, for example, web coding, cybersecurity and artificial intelligence.
The rapprochement with Oreegami is exactly in line with this logic. ” We had identified the difficulty of recruiting competent profiles in digital marketing and the enormous needs that emanate from the various structures, both to the advertiser and to the agency for example. Clearly, in the area, maturity in digital marketing is not reached “, Explains Cyril Zimmermann, founder and president of La Platform. However, the online advertising market generated investments of 7.7 billion euros in 2021, or a growth of 24% in one year, all driven by the acceleration of digitization.
Join together to get things done fast and well
It is therefore a 3-month training course accompanied by 12 months of work-study that was set up at La Platform with a first promotion, starting this month of May. A second promotion is scheduled for September, therefore on a quarterly basis.
And this rapprochement with Oreegami is a way to go fast and well. Founded in 2018, also operating on a free model, the academy and its founder, Yann Gabay, had already crossed paths with Cyril Zimmermann. ” It did not seem appropriate to reinvent what already existed. With Oreegami we share costs and revenues “. A pooling principle destined to duplicate itself? Cyril Zimmermann doesn’t say no.” The Platform can organize, co-organize or incubate the training “. The goal is to provide training that complements each other. Since we meet the needs of businesses, the response should be as quick and efficient as possible.
A rapprochement and a way of operating that can contribute to giving substance to Plan Marseille en Grand, at least in philosophy? Again, Cyril Zimmermann doesn’t say no. ” The Platform participates in the Plan Marseille en Grand through the Carrefour de l’entrepreneurship “, but” the rapprochement with Oreegami is one of these, in spirit even if it is not a state order “.
Citizen input, upstream and downstream
More generally, satisfying needs is a mission that goes beyond meeting businesses. Because The Platform is also called upon to provide skills and training, therefore, to those who feel excluded from the digital world. And this both upstream and downstream. Upstream, raising awareness of the first steps in digital technology, which also includes the feminization of technological professions, which requires doing so early enough to “unlock the installed brakes very quickly”. Downstream, providing basic but useful knowledge to any citizen, far from digital, for the needs of daily life. Even a banking institution would have expressed its interest on this point.
Icade, partner to build the future campus
The platform that continues, in parallel, the construction of its campus. Designed to be established within the perimeter of Euroméditerranée 2, over 25,000 m2, this third urban place as it is defined, aims to be a link between the world of education, that of culture and that of business, opening up to welcoming the inhabitants of the metropolis. Probably the best way to break all the locks, conscious and unconscious. Icade was chosen as a partner for the actual construction of the site, with a building permit scheduled for the end of July. The Platform announced last June the goal of training 3,000 students by 2026.