Traffic management: the best strategy for your business

Creating a website is a good deed, but generating more traffic is even better. This is exactly the goal of a strategy Traffic Management. Reach your site traffic goals websiteespecially the one just launched, it is not an easy task. The solution is then to establish a traffic management strategy or introduce a Traffic Management in your company.

Presentation Traffic Management

the Traffic Management is the name of all activities designed to drive traffic to a site website. In other words, it’s a key part of your marketing strategy.

So the Traffic The management brings together all the different traffic acquisition levers such what a SEO, SEASocial campaigns Ads and many others.

The goal of Traffic Management

The goal of traffic management is not necessarily to get the same amount of traffic, but the right one. In other words, the goal is to attract as much qualified traffic as possible.

Without understanding your goals, your site website it won’t work and you won’t be able to meet your sales goals. You need to know that getting traffic is a long-term job that requires daily work. This observation is all the more true in the context of traffic management as all means of access must be taken into account.

The main levers of action of the Traffic Manager

The person who oversees the strategy of traffic management can be appointed Traffic Manager or Traffic Manager or Traffic Acquisition Manager. Managers must master all available means of generating traffic.

source: ESMA

Search engine optimization

The first lever that can be found in a traffic management strategy is SEO. The goal is to position the site website as high as possible in search engine results. This is the most essential lever for gaining traffic. Hence, it is the most effective in the long run, as it does not require paid transactions. Plus, it’s a better way to generate qualified traffic because your site website will be able to address requests that best meet your targeted needs.

SEA and Google Ads

Well, Google Ads are also important. It is in fact a Google advertising network. The latter is an important acquisition lever, because Google is by far the most used search engine in the world. As such, its advertising Screen represents enormous potential.

Sending email

Email marketing is essential for everything, not just driving traffic. It is one of the most profitable and powerful marketing tools.

Social media

Social media is far from being the most effective lever. In fact, a small percentage of the site’s traffic website comes from social media. And it’s a lot less profitable than SEO or email. However, the brand, customer acquisition, and customer community must have some presence.

Other levers of action of the traffic manager

In addition to these 4 main levers, there are many others such as:

  • Other advertising platforms: Facebook AdsLinkedIn AdsInstagram Ads, etc
  • Market presence
  • Affiliate program
  • Collaborations with influencers

Everything you need to know about the job of a traffic manager

The main duties and roles of a traffic manager

The task of traffic manager revolves around different levers: SEO, SEAGoogle Adsemail, affiliate, market and more.

He will coordinate the establishment of these various acquisition modes and who will be responsible for their success. Consequently, it requires some understanding of digital marketing.

What training to follow to become a traffic manager?

How to become a traffic manager
source: MaFormation

There are several methods of becoming Traffic Manager:

Comprehensive digital marketing training

Professional training in digital marketing is welcome, as you need to master these tools thoroughly.

Through an advertising company or school

For project management, communication and strategy, a business or advertising school could apply.

What information do you need to become a traffic manager?

In addition to the knowledge of internet marketing tools, a traffic the manager must:

Stay up to date with digital news. Organizing your watch is the key to keeping up with developments.

Methodically manage all acquisition levers.

Proactively develop strategies across all channels without wasting time

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