For more than 10 years, only young people have been making things happen in Tunisia, socially, culturally, economically and politically. These young people must be treated as partners for positive change. Its creative and numerical strength must be used to the advantage of the reconstruction of the country, especially after the damage of the last 20 years. We have a very powerful element of change and our rulers are once again in danger of being lost. Wala Kasmi, entrepreneur, founder and CEO of “WeCode.land”, an EdTech (technology education) initiative whose goal is to ensure the employability of young people in a globalized and interconnected world thanks to new technologies, gives us more explanations on this. . Interview.
In short, what is your project?
“WeCode.land” has a mission to unlock the potential of young people for economic prosperity. Concretely, “weCode.land” offers learning experiences oriented to the job market, offering our students the opportunity to fully enter the new digital economy.
What are your goals and missions?
Our aim is to offer young people a learning alternative. When we diagnosed the problem of employability in Tunisia and the region, we came to the following conclusion: the problem begins as soon as a future graduate has to choose his university orientation. Often the blind orientation system in Tunisia, based exclusively on the grades of the baccalaureate, does not take into account our personal strengths, nor our passions. In most cases, new baccalauréat holders and those without baccalauréat find themselves in dead ends offering nothing to thousands of potential unemployed.
In “WeCode”, we have set ourselves the mission to create a learning alternative in which each participant can find a real path that takes into account their passions, interests and objectives: to become a freelancer, find a job, on their own …
What are your services?
Our service is simply training. But it’s the way we conduct our training that sets us apart from traditional training and makes our startup special.
We work to offer quality content with our international partners such as Google, Unity Technologies … Our training is based on an active pedagogy thanks to certified trainers whatever the discipline, in safe spaces through our network of hosts. Thanks to our “www.wecode.land” platform, we have been able to synthesize our hard work in the field of the last 7 years into an algorithm that allows us to offer our learning experience to hundreds of thousands of people around the world. world. while maintaining the face-to-face aspect of the formation. A unique international innovation!
Your training is totally free …
We are currently leading with the International Organization of La Francophonie, the click program for the training of 100 young people in 3 of the most requested professions in the governorates of Tunis and Jendouba. These courses are completely free and the recruitment of participants takes place in close collaboration with the National Agency for Employment and Independent Employment, Aneti. International organizations, governments (Tunisian and others), as well as international development agencies, trust the quality of our training that meets international standards.
How did you deal with the current situation?
“WeCode” was presented in 20 countries around the world: from Japan to the United States; from Kenya to the Ivory Coast, “WeCode” has created an international network of partners. During the pandemic, we have not been inactive. We took advantage of the confinement to give live lectures on the Internet in different countries. We have also opened a portion of our free training to the general public.
As an entrepreneur, you have certainly gone through some difficulties. What are your most memorable moments?
Beyond what can be experienced as an entrepreneur’s problem, I think that navigation in public life and in the entrepreneurial sphere is a real challenge for women, and not only in our region.
But I sincerely believe that if we have more examples of female entrepreneurs and they are highlighted, the task will be easier for the next generations.
Digital is transversal and applies to all sectors, the Tunisian company must integrate this system. How do you see this initiative?
Starting from the impact of digital tools in the internal organization of companies, through marketing and sales or research and development, today everything is done thanks to digital. It is indeed a question of survival and I invite business leaders to offer their employees digital skills and support them in the digital culture. They will quickly see that this is the best investment they can make in the sustainability of their business.
Digital transformation exempts invention from real opportunities in the job market. What are the main challenges of this transformation in Tunisia?
In the history of humanity, every change has met with enormous resistance. The cautious will tell you that they pride themselves on being conservative, while they are simply afraid of taking risks. So I would say that the first challenge is to convince the management that they have to lead this change of mentality. This leadership must be at the forefront of the decision making process that will lead to this systemic change. Everything has to be redone. You have to change your mind to change the laws. We need visionary public policies that understand emergencies, but also understand a very simple concept. Whoever does not advance withdraws.
In a physical and digital world that moves at maddening speed, stillness is suicide.
What do you concretely offer to young unemployed graduates?
We offer a unique learning experience: first-rate content, experienced teachers, a pleasant environment, and even financial support. Every year, thanks to the partners who trust us, we offer hundreds of scholarships that make our training more accessible, especially to those who cannot afford it.
What are your plans to better develop your startup?
Like any startup, we have international development ambitions. We started our international expansion in Libya in 2018 and created success stories there. We continue to define our learning experience and accumulate evidence. I think we are getting closer and closer to our international expansion, as foreseen in our development strategy. We are now active on a larger scale and our plan is to be present in 1,000 cities, in Tunisia and around the world.
Does your project have good access to marketing?
We communicate clearly and sustainably about all our projects and our theory of change with our target audience or our partners. What sets us apart from our competitors is our proximity to the field. We have been present throughout Tunisia since 2016 and have organized training courses in the 24 governorates.
How do you see the great challenges for the years to come?
The wheel of history turns and does not stop for anyone. Everyone keeps repeating that our only resource is our human capital and we have all the elements to start a new chapter for our country. Once again, we need the leadership that will shape this new phase. State policies are made up of clear ideas and facts and not slogans, especially if they are empty. Even less under the applause of the collaborators that we broadcast on the news that no one watches, or on the official Facebook pages, just to look for clicks.