WEDIA: Wedia confirms the acquisition of Tripnity, publisher of the “Iconosquare” SaaS service – 05/02/2022 at 08:30

The Wedia group announces the acquisition, on April 29, 2022, of 100% of the share capital of the company Tripnity.

The entity thus constituted brings together over 150 employees, has a turnover of 20 million euros (pro forma 2021) and an ARR (SaaS revenues) of over 12 million euros, of which 50% international.

Payment for the acquisition was made entirely in cash. Trinity will be consolidated by 1

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May 2022.

Founded in 2005, Tripnity has become famous thanks to the success of its powerful analytics platform

Iconosquare

, a digital communication management and planning tool for brands and agencies wishing to strengthen their presence on social networks. The first platform to integrate Tik Tok, such as Instagram, Twitter and Facebook, Tripnity currently employs nearly 50 people in France and Germany (including 25 in products, DevOps, data analysts, UX, etc.).

Through this operation, the Wedia group strategically strengthens the market for the management and distribution of marketing content (photos, videos), in a global context where the control of one’s digital presence is more than ever a crucial issue for companies.

Complementary skills and committed teams

Complementary to their activities focused on digital marketing and the performance of their customers’ digital content, the Wedia group and Tripnity are able to offer an integrated, even more complete solution to the customers of the various companies of the group.

As well as the respective complementary positions, it is also the sharing of common values ​​that prevails in this operation. The companies of the group thus formed have reasons to translate into concrete and committed commitments: digital sobriety, social contribution, local anchoring. This merger project therefore arises from the strong will of their founders and the committed teams who have gathered around their project for almost twenty years, to pursue an ambitious and harmonious development around their founding values.

For Nicolas Boutet, founder of Wedia:

“Today, Wedia enables companies to harness the full potential of their marketing content and images and deliver the best digital experiences across all their channels. With Iconosquare, we are able to offer a perfect solution to manage all marketing content and images, distribute them dynamically across all social networks and digital channels, and ultimately measure the effectiveness of this content. marketing: a global, turnkey and unique solution “.

Next meeting: 2022 half-yearly receipts, Thursday 28 July 2022 after the market closes

About WEDIA (Isin: FR0010688440-ALWED) – www.wedia-group.com

Listed on Euronext Growth,

wedia

is an international group, leader in SaaS software and consultancy dedicated to marketing and communication departments. Through its three brands, Wedia, Galilée and Iconosquare, the Group supports its customers, key accounts and ETI in managing the life cycle of their marketing content (product description, photos, videos, 3D, packaging, etc.) from their creation to their distribution on all physical and digital channels.

The Group’s offer thus allows consistent and personalized marketing, without limits of scale, contributing to the commercial success of its customers. These successes are confirmed by analysts at Gartner and Forrester, who rank Wedia among the top 10 global players in the industry.

The Wedia Group has nearly 250 global brands, hundreds of ETIs and more than 550,000 users in more than 40 countries among its customers. It achieved a turnover of 15.7 million euros in 2021, of which over 55% was made up of recurring revenues, and bases its development on a proven mix of organic and external growth.

CONTACTS

Nicolas BOUTET – CEO –

[email protected]

Olivier SCHMITZ – CFO –

[email protected]

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