What are the key elements of digital marketing?

Digital marketing has been around for more than 15 years, although it is still difficult to summarize it in a few lines.

So how do you get the best out of it? Your best bet is to have a natural (SEO) or paid (SEA) referencing strategy to promote your website.

Referencing techniques will lead to better search engine results.

Social networks are also fundamental, the fairly rich content distributed on social networks and linked to your website will allow it to be brought to search engines.

The web marketing strategy

You need a launch strategy for your website, whether you are new or old on the internet. In Digimood you will find all the Internet and SEO solutions suitable for your business.

Your marketing strategy must unite all distribution channels to create the ideal synergy you will need to achieve your goals.

To do this, you need to optimize your budget, your expenses and study your income. This way you can refine your marketing strategy. ROI is often better controlled.

If you have a website or are thinking of creating one, don’t think only of a website, but of a real internet marketing strategy.

First and foremost, your site remains the central platform for your internet activities. All channels bring visitors to your platform and the main purpose of this site is to turn your visitors into customers, and this is where we start talking about conversion.

Bad marketing is attracting visitors who won’t make the purchase. The more efficient your site is, the better it converts visitors.

stages of internet marketing

The 7 stages of internet marketing:

1. Analysis, information gathering, your audience is targeted

2. Planning, site structure planning, content and market adaptation.

3. The scheme, outline the web strategy, the acquisition of new customers and think about the various ways of conversion.

4. Conversion, content writing (copywriting) and supply of the necessary images and videos

5. Visitor acquisition, define traffic sources (natural or paid reference). You should also think about the development of the social media strategy and the list of offline media implemented for the strategy.

6. Try it! And check if these are the right perspectives we bring to the website

7. Optimization: control of performance indicators (traffic, conversion, sales, etc.); fix any bugs on the site and continually improve the existing one.

The most important thing is to always satisfy the customer to have good results.


Organic SEO

Let’s say you have a website with a great design, easy navigation, and good products. However, your website traffic remains low, far from your goals. The problem comes mainly from referencing – thousands of other sites are created every day that compete with your site on search engines.

When a prospect performs a search and it should land on your site, the search engine gives them plenty of alternatives, and if you’re not on top of the results, that prospect won’t notice you. This is where SEO comes into play, which has a mission to get your site to the top of search engine results.

Just create quality content with optimized keywords.

The keywords will be your grail, the position in the titles and a good density, without exaggerating, will allow you to be indexed by the search engines more easily.

External links from other sites will also give your site better visibility. Search engines will then find your site popular, interesting and credible.

The most interesting point is to create gold content that your audience validates.

Content is king on the internet, content marketing is all about creating interesting, useful and targeted content.

Content marketing is cheaper, more effective, and less intrusive. Being accompanied by professionals is essential for a successful rise on search engines. What are you waiting for?

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