What content should you post on LinkedIn to increase your chances of getting a job?

Management: How to effectively monitor topics to be discussed on LinkedIn?

Emmanuelle Petiau: I often use Feedly, a free content curation tool. You can enter up to a hundred keywords related to topics or areas that interest you. And you get a personalized news feed focused on those topics. From there, it’s easy to find a topic that interests you and develop it from your perspective.

How and when can these topics be posted on LinkedIn?

First of all, I advise you to write articles rather than posts so that they get referenced on Google and are therefore more visible. We can also imagine a newsletter for this content and publish it weekly or monthly, for example. But the most important thing is to try to federate a community. You have to set an editorial line and stick to it. First, you need a topic that appeals to everyone without being overly focused. Then you need to demonstrate your expertise on the subject while remaining approachable. Finally, it is necessary to open up to experts on the subject in order to strengthen this credibility. Watch out for the competition too, for example on Monday everyone posts in droves so you’re a lot less visible.

How to use hashtags correctly?

You have to put yourself in the shoes of the person you are trying to reach with your post. What will he be looking for on LinkedIn? You have to imagine what people are looking for… to try to answer it with your hashtag. Ideally, the hashtags should be read in both French and English. But if you only speak French in your posts, leave the hashtags in French. Finally, instead of concentrating them all at the end, don’t forget to spread out your hashtags throughout your posts to make them more readable.

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