What’s best for your business?

SEO and Paid Search are two digital marketing strategies that will bring your website to the top of Google search results for specific keywords. To work well, both of these strategies require specific expertise, a lot of technical knowledge and a significant marketing budget…

What is the difference between SEO and paid SEO?

Before we get into the question of SEO versus PAID SEO, let’s first explain the meaning of each abbreviation.

Let’s start by defining what SEO is.

What is natural referencing?

SEO stands for Search Engine Optimization, which is the use of various techniques that will make your website stand out on Google, making you more complete for Google and helping you gain visibility on Google searches. Although SEO services are best known for covering the creation of keyword-rich content, they generally involve much more: improving your website’s functionality and design, acquiring external links, and making other necessary adjustments such as SEO technical optimization strategies .

The result of all of this, when done right, is that your website will rank high on Google without you having to pay a penny for every view or click. But of course you have to invest in the SEO process.

Now let’s explain what PAID SEO is.

What is paid referencing?

CPC is the abbreviation for “Cost per Click” (advertising pays per click): This is how Google earns money from the first 3 to 5 results of a search. Investing your budget in these types of ads will give you faster results, but it could cost you every click. The cost per click depends on your industry, your location, your competition and the keywords you choose. For example, it can be up to 100 euros per click if you are a lawyer specializing in personal injury.

The benefit is that you only have to pay when people click on your ad to visit your website. Paying per click gives you the opportunity to showcase your business.

Now you know the difference between SEO and Paid SEO. Now you want to know if you should do SEO or SEO and why?

Now let me give you some advice on what works best for you based on several factors.


You need instant sales

One of the main benefits of paid advertising is speed!

Once your AdWords campaign is created, your website will appear in the top search results for targeted searches and start attracting leads.

The other big news is that although PAID SEARCH ads get fewer clicks compared to organic SEO results (organic SEO results are the websites that appear below the ads), statistics show that advertisers are generally closer to making a purchase decision are. If your website is designed with proper conversion optimization strategies, there’s a chance that a significant percentage of people who click on your ads will take action: contact you or even buy directly if you’re in e-commerce.

So if you need an instant sales boost, PAID LISTING is a good idea.

Your site has been rebuilt and is not ranking well

It takes time for SEO strategies to work: from a few weeks to a few months or so and up to a year for really competitive areas/industries.

But if you’ve quit your job, invested all your life savings, or taken out a loan, you can’t wait that long before you see revenue – that’s where PAID SEO comes in.

This is where PAID SEO comes in. You have to understand this: Google is the place to be if you want your business to thrive. Before jumping into other digital marketing channels, you need to make sure your website is showing up on Google.

If you can’t wait a few months for SEO to show results, your best bet is to spend your marketing and advertising budget on paid SEO advertising. Only then can you afford to consider social media, online reputation management, and other levers.

You want to test your product or service

Because paid SEO attracts people who are willing to buy, it’s a great way to test-drive a new product or service you’re planning to offer. You can carry out such tests even if you are unable to deliver the orders received. You can apologize to customers, offer them an incentive, and give them their money back. Now you know whether it’s worth getting that new machine for your production, or investing the time in developing that program, or that companion course, or ordering those products in bulk, or whatever.

You have good margins

A good internet marketing agency will ensure that your pay per click ads are as optimized as possible. However, your cost per click depends on many factors that are beyond your control, such as: B. the number of your competitors and their message to get clicks.

Before you decide to invest in PAID SEO, you must first calculate your profit margins and decide how much of that can be spent on customer acquisition. Next, look at the average cost per click in your industry and region. If the numbers don’t add up, then PAID SEO isn’t really an option for you right now. Things may change in the future.

Do Natural SEO Referencing When…

You want long-term growth

Some online businesses are built to allow their owners to take advantage of seasonal/transient demand or short-term opportunities. So SEO is not a good idea.

However, if you are willing to devote a good chunk of your life to what you do and are keen to grow it and transform it into anything it can be, then SEO is an absolute necessity.

We’ve seen some of our clients open a second or third store and expand into new locations. We’ve seen them sell their business for a good price, mainly thanks to a well-optimized website that ranks well and attracts a lot of visitors. This is the power of SEO and you can’t afford to miss it.

You can afford a long-term investment

As already mentioned, SEO takes time. And everything that costs time also costs money. You must be ready and willing to invest some capital in permanent SEO every month.

You want to build a brand

The difference between a business that generates revenue and a brand is the difference between doing well (which is just doing well) and doing well (meaning you have a successful business).

Brands sell independently of online platforms or advertisements.

Brands have fans.

The brands are credible.

Brand owners are recognized as leaders in their industry, invited to speak at industry events, write books that sell, and sell their business for millions.

If your company name shows up in Google every time a prospect searches for your service or product, you’ve started building a brand.

You want to optimize marketing costs

SEO might seem like a good investment at first, but once you get top positions on Google, you’ll start getting quality traffic for free. If your website appears on the first page of Google – preferably in the top 5 results – your monthly SEO investment could drop significantly depending on the competition.

This is never the case with online advertising – no online advertising at all.

With PAID, the more clicks you get, the more you pay, and there is no other option.


SEO and paid search both have pros and cons, but in general it’s best to do both, provided you have the budget. This approach has some key advantages:

  • You increase your chances of selling. If someone doesn’t click your ad, they can click your website in organic results and vice versa;
  • They cover more keywords. SEO rankings can be more difficult to achieve for certain keywords. Your website can appear for these words through pay-per-click advertising;
  • SEO and CPC support each other. If your website is well optimized, a good paid search campaign manager can optimize your paid search for better Quality Score and conversion, thereby reducing the cost per click of your paid search campaign.

If you have the budget and most of your clients get through Google anyway, which most companies do, consider implementing both SEO and PAID SEO and maximizing the results.

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