When redevelopment and business creation go hand in hand

“Knowing that you are not alone is essential”

Nicolas Brun, 47, founder of Escape Lifestyle, a childcare line

Paternity gave the idea to this travel enthusiast, an engineer from Arts et Métiers, to offer his own equipment for children: “I wanted to imagine objects for traveling, more practical and lighter than those offered by large retailers”, explains Nicholas Brown . At the end of 2013 he leaves Renault thanks to a voluntary departure plan and moves to Vaucluse, where he comes from. “This is where I created Escape Lifestyle. I had to relearn how to work alone, with free hours… Not easy. To fit in, I stick to my children’s agenda! Cautious, he also joins the Initiative France network and the Regional Institute of Business Leaders, which allows him to network, train in business creation … “Knowing that you are not alone is essential”, he emphasizes.

He makes his first prototypes with his own hands, some with curtain rods, and tests them first with his children. To market his first travel cot produced in France (139 euros), he visits specialized distribution networks. “At the time, I didn’t have enough production capacity to generate large volumes. I have partnered with a large childcare company that has marketed my model under their own brand and I am paid in royalties. “

The only employee of a company that achieved a turnover of 100,000 euros in 2021, Nicolas works mainly with service providers for manufacturing. He managed to pay his first salary in 2016. A year later he raised funds for one hundred thousand euros. “He has financed the industrial and communications part. The challenge was to get a positive return from the market in order to convince investors. This is why bank and personal contributions are so necessary, because between design and launch, we can wait between two and four years before we have any income!

For her second product, a bouncer who, when folded, takes the weight and volume of a bottle of water (109 euros), chooses to launch a crowdfunding campaign. On Ulule, pre-orders exceeded the initial target by 324%. “This campaign earned me notoriety and I even received an audience award,” says this creative dad hen.

Seed financing

• € 30,000 thanks to a prize obtained under the Start del Réseau Entreprendre program.

• Bank loan of 150,000 euros.

• € 100,000 loan from the PACA Emergency Fund.

• 30,000 euros from the French Tech Grant of BPIFrance.

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“Entrepreneurship gives me the freedom to carry out my projects”

Mickaël Malka, 40, founder of StanS Green, the “rain bath” bathtub.

It was while he was taking a bath that he found his business idea. “The tub wasn’t filling fast enough and, frustrated, I raised the shower head, experimenting with a tropical shower.” Eureka! “I immediately tinkered with a prototype, later patented, of a tub equipped with copper pipes with holes along the length. This type of jets transform the filling time of a bathroom into a pleasant experience. It is a model of tub without immersion that can be used every day, instantly, and whose water consumption is lower than that of a conventional tub, that is 30 liters of water on average against 200 liters “, explains this musicology of 40 year old college graduate, university music teacher, who has always had a very strong taste for entrepreneurship.

“Unlike National Education, it slips by smiling, entrepreneurship gives me the freedom to complete my projects quickly.” Like this site he created for his brother, a Greengrocer who needs customers on the markets: “Shoppers haven’t had time to stop shopping for his location. So I created a site where everyone composes their own cart, to be removed with a click and collected at their store. His idea of ​​him was successful and, for a year, he experimented with it alongside his work, distributing flyers and meeting works councils …

To create Stans Green, NO MACK FOR IMPRIBILIATION: Mickaël Malka left national education and enrolled in a masters degree in management at HEC. At the same time, she got a one-year fixed-term contract in digital marketing for the Yellow Pages. After graduation, an illness postponed her project. He will have to wait until the beginning of 2021 to finally launch the company of which he is currently the only collaborator. Marketing of its made in France bathtub will begin at the end of this year. Mickaël plans to raise funds of 500,000 euros.

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Seed financing

• 11,000 euros of personal contribution.

• BPI contribution of 3,500 euros.

• Two loans of € 23,000 each, through BNP Nantes and France Active Pays de la Loire. “These two lenders have become true partners. They give good advice and I often talk to them when I have a doubt. Being alone is the classic mistake of the entrepreneur.

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