Write for the web initially requires some writing skills, but above all SEO (search engine optimization) to optimize its articles for search engines, especially Google.
Let’s see how to write a Article optimized for Google, without neglecting the audience to which we address. And who knows? You might be there first google position ultimately.
Essential skills and qualities for writing web pages
The fact of know how to write is specific to each person and can refer to a literary course or even journalism studies. In addition, the ability to write and the passion will be a real drive, but which must be constantly nourished in order not to lose it.
Essential skills essentially refer to everything related to them natural reference. So we’re talking about Basics of SEO, which allow you to better understand and tackle the structure of the articles to be written and some technical points. The knowledge about Google Algorithms how different Web Traffic Sources are also known.
It’s essential know WordPress also its environment and its content manager where you will write your articles. You need to know Install pluginsalready those that allow you to support you in writing, but also those that offer the possibility of sharing your content on social networks, sending newsletters or setting up forms.
Obviously it would be almost necessary to be able to do that create a website intended for writing or simply a blog focused on content.
The checklist of a Google-optimized web article
Here is the checklist to follow depending on your spelling to create optimized content in WordPress.
1. Your article title or H1 tag
The title of your article is the one that will appear on your website or blog. It is also referred to as H1, in reference to the tag used for the title by default. It should therefore be known that the title that appears in the search engines is or may be different when filled in. For the latter, this is the title tag, which is entered using a plugin such as Yoast SEO, for example.
For information it is quite possible to use multiple H1s within one articlebut generally, for structural or aesthetic reasons, we prefer the H1 for the title and switch to an H2 tag for the first subtitle of our article.
2. The title tag: The title used in the SERPs
As I said, we also deliver the title tag if you want a different alignment of the title. However, make sure that the H1 title and title tag are not fundamentally different from each other. The alignments must remain the same in order not to lose the reader and above all to stay on optimized content.
Also note that if Search engines like Google show the title tag by default, sometimes it’s the H1 title that shows up in the SERPs (search results pages).
3. The meta description to encourage the user to click
That meta description tag is the little inset below the title tag that we also see in the SERPs. It’s used to generate click on the part of the Internet user when different search results are offered to him. The meta description tag is also optimized by Google, which may place other content instead.
It is also filled in via a plugin like Yoast SEO or as per your WordPress theme options.
4. The Chapô: The most important part of the content
A Article written for the web sees the top part as the most important. It’s the principle of inverted pyramid in web writing or in journalism. It’s about starting with the most important thing, which is the chapo, and then developing the theme to finish with the resources and other attachments to the content.
The Chapo should generally not exceed 2/3 lines. Its reading must be quick and allow the Internet user to understand what the article is about in broad terms. So it’s all about introducing your keywords.
5. The title: The Use of Hn Tags
The title is a generic term that designates in particular the different heading levels within an article. Between paragraphs, subtitles, chapters, etc… it’s all about allowing the internet user to distinguish the different parts of your content. Each paragraph is different and must make it possible to see the common thread of the topic covered. We therefore introduce the major and minor keywords in the different title levels.
By default, the H1 tag is the title of your content and if you start with an H2, the following must be ordered and nested if the paragraph is long. You can color them to make it easier for the web user to read and quickly see the breakdown of your article.
The title is very important and therefore essential in SEO.
6. Photo tagging in WordPress: alt tag and title attribute
Each of the photos inserted in your article, including the featured image, can be tagged with 2 attributes, the most important of which is the alt tag (alternate text). This area, the first in general, is about transcribing your photo by inserting your keyword or key phrase. This is an important point for SEO.
Rely on a search query that the internet user would enter to find your content. Image search is heavily used on Google, so it’s an indirect way to find your content.
The title attribute As for him, hovering the mouse allows to make appear what is informed there. It would also be readable for the visually impaired.
7. Labels (Tags)
labels or tags in English, are the different keywords that allow the user of your website to find your articles more easily. Just type them into your site’s search bar and do a search to see the articles that contain them.
But Google also indexes certain content via the tags used. we see them appear in the SERPs Occasionally google it. You can choose to show or hide them at the bottom of your site (the default location) depending on your theme options. However, this does not change anything for the search.
8. Optimize your article thanks to the lexical field and the semantic field
The semantics and lexical field of words, This is where your keyword and/or key phrases should be used to enrich and optimize your content. That richness of vocabulary Colleagues or the fact of defining the subject covered, a universe or a word will help make your article more understandable for Google.
Use software such as Solution 1.fr to highlight the lexical field and see how Google interprets your article.
9. Your article URL.
Prefer simple URLs in your settings / permalinks on WordPress. If you can change your URL directly, otherwise use a permalink plugin, avoid going long repeating your title word for word. Remove links and unnecessary words and opt for a short URL.
think of Share your content on your social networks and viralize them. You may gain social traffic, but not SEO!